DEXM partnered with The Rockhouse as part of the development of a new Social Sports and Wellness District at Victoria Avenue in Guernsey.

The Studios was the first phase of the project, and The Rockhouse, wanting to be digitally native, needed a digital platform capable of supporting both the customer experience and the day-to-day running of the business.

An early prototype had already been created, and DEXM was brought in to take that concept through to a fully functional, secure and production-ready application.

Working closely with The Rockhouse team, we developed a customer-facing Progressive Web App alongside a comprehensive administration platform, creating one connected system for customers, staff and the wider operation.

The customer-facing app allows users to register, book classes, manage their account and handle payments, including Direct Debit, recurring payments and one-off transactions through an integration with AdFin.

The platform also supports a much broader customer experience, with functionality including loyalty features, gift cards, on-site purchases, feedback and notifications. The aim was not simply to create a class booking system, but to provide customers with a digital experience that could grow alongside the studio.

Behind the scenes, the administration platform manages the day-to-day operation of The Studios.

From class scheduling and instructor management through to customer records, invoicing, payments and detailed analytical reporting, the system gives The Rockhouse team a central place to manage the business.

Payments are handled through a bespoke integration with AdFin, supporting Direct Debit, recurring and one-off payments as part of the wider customer journey.

The system successfully launched with hundreds of customers onboarded from day one, giving the team the digital infrastructure it needed as soon as The Studios opened.

Constantly Evolving, the platform was never designed to be a finished product.

Since launch, it has continued to grow as the team learns more about how customers use the service and identifies new ways the technology can support the business.

New functionality, workflows and improvements can be introduced without having to rethink the platform from the ground up, allowing the system to evolve alongside The Studios.

And this is only the first phase of our work with The Rockhouse. The Studios platform has been built specifically around the wellness side of the business. The Social Club will have its own separate app, designed around a very different customer journey and the needs of the social sports offering.

Watch this space!